Rules of Social Media: Content
RULES OF SOCIAL MEDIA: CONTENT
Become a resource.
Last year: Pump out content. This year: Optimize content.
Don’t try to be clever, be clever.
Stop & Ask: Would an ACTUAL person talk that way?
Don’t use ads to prop up boring content. Use ads to accelerate successful content.
Always be honest and trustworthy, in everything you say and do.
People care what you had for breakfast–if you’re a food brand.
Forget individuals. You’re creating content that encourages groups to form.
Never tweet just the headline of a story. Be creative and give people a reason to click.
Don’t say things you wouldn’t want to be quoted as saying.
Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.
Hire a good writer so your brand has a distinct voice and personality on social sites.
Entertain me. Tweets are short; so is life.