Success is getting past caring what people think.
Posted by Karen in CULTURE | 0 Comments
Rules of Social Media: Content
Social Media has expanded it’s wings in every dimension. The Social Media world is far more than just Facebook, Twitter, photo’s and likes. Social Media is a way of life. It’s either you’re in or you’re out. Business Media Brand & Editorial @Fastcompany gives us their followers tips & tidbits on the #RulesofSocialMedia content,
RULES OF SOCIAL MEDIA: CONTENT
Become a resource.
Last year: Pump out content. This year: Optimize content.
Don’t try to be clever, be clever.
Be interesting.
Stop & Ask: Would an ACTUAL person talk that way?
Don’t use ads to prop up boring content. Use ads to accelerate successful content.
Always be honest and trustworthy, in everything you say and do.
Madeline Johnson, @marketcouncil
People care what you had for breakfast–if you’re a food brand.
Forget individuals. You’re creating content that encourages groups to form.
Never tweet just the headline of a story. Be creative and give people a reason to click.
Don’t say things you wouldn’t want to be quoted as saying.
Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.
Hire a good writer so your brand has a distinct voice and personality on social sites.
Entertain me. Tweets are short; so is life.
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