Vans Shoes Co-Founder Die’s
Van Doren and his older brother, Paul, were working for a sports shoe company in the 1960s when Paul suggested they and two friends form their own business. They would name it Vans and create an instantly recognizable logo with a capital V whose elongated tail covered the rest of the word.
They decided to keep their prices low by cutting out the middle man, choosing to manufacture the shoes themselves and sell them at their own retail store in Anaheim.
Initially, the company was so small that its first store carried only display samples. A customer would order a pair of shoes and the brothers would go next door to the family rubber factory to make them. Often they would use patterns and designs the customers had brought in themselves.